The FutureTrak Program Analyzer

A superior marketing program is achieved through the use of a sound plan and an accurate measuring stick. ScoreCard is the measuring stick for the FutureTrak program.

This monthly report will give you the answers you need to evaluate your marketing efforts. It will track all your cash crop activity, including sales and LDP revenues and inventory values and carrying charges. It will then combine all your hedge activity to produce a total valuation for your crop.

ScoreCard will also spotlight your FutureTrak 'program sales', those bushels that were sold and replaced with an option strategy (or designated to be replaced). The combined revenue of those cash sales and FutureTrak option replacement strategies is then compared to the value of inventory bushels (or the value of those same bushels had they not been sold). In both tabular and chart form, you will see a clear comparison between the two. Given certain assumptions, it will even calculate the approximate expected net return of your present FutureTrak hedge strategies. The net returns are measured in dollars per bushel as well as total estimated income.

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